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    Evolving Is Not Easy

    The ideas outlined here … apply to all plans, but the authors emphasis on provider led is well articulated. The lack of strategic clarity; are we in the member business or the patient business? is a significant issue. But I would suggest that this headline/takeaway – Integrated delivery networks (IDNs) can generate more than twice the lifetime value (LTV) for a Medicare Advantage member than for a Medicare fee-for-service (FFS) member. — should be the value proposition echoed by plan, any plans, leadership. Purpose – in the form of LTV — creates clarity and LTV and retention are at the core of our work Nascate and how we understand value.

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